What if your best Amazon PPC Manager never even made it past the CV screen?
By George Barnett Reid 👀 · September 18, 2025 · Curated by George's Blog
What if your best Amazon PPC Manager never even made it past the CV screen?
That’s the risk with traditional hiring. Resumes are inconsistent, biased toward polish, and often fail to capture real capability.
We’ve flipped the process. Every applicant at Talent Hub goes through:
1️⃣ CV review (baseline filter)
2️⃣ AI-powered structured video test (8 questions, scored on clarity, logic, and technical depth)
3️⃣ Live interview with Prem Gupta
This matters because the AI stage consistently surfaces candidates agencies and brands would have overlooked. Some had less impressive resumés - but when tested on campaign strategy, optimisation, or handling $200k+ budgets, they outperformed “stronger” profiles.
The result?
⚡ A fairer process (bias reduced)
⚡ Faster time-to-hire (<24h vs weeks)
⚡ Better client outcomes - only strategists with 4+ years of Amazon ads experience make it through
AI doesn’t replace human judgment - but when used right, it stops you missing the talent that can actually move the needle.
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If you don't have a proper recruitment process and need help hiring an Amazon PPC manager, drop me a message and I'll email over some tips.
#itsalwaysdayone