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By BTR Media · March 31, 2025 · Curated by George's Blog
Start your week off with a new Sponsored Brands Creative update🖼️Nick Amos breaks down the new “Creative Strength” Beta within SB Creatives!⬇️⬇️⬇️“This feature is populating within the Sponsored Brands (image-based) creative section and helps you to better understand your current "creative strength" from 'Low' to 'High'!Starting back in Q4, Amazon began choosing the single "best" image to show the customer versus the carousel of 2-5 images.With this in mind, when possible (always possible with the AI-image generator!), it's suggested to add a variety of assets to allow Amazon to "automatically show the best image to match customer intent." I believe this hints towards the fact that image selection will become increasingly data-driven, with the algorithm prioritizing assets based on engagement and conversion trends.Moreover, the feature tells us that "creative strength shows how well your assets may contribute to overall ad performance. You can improve it by increasing the number and variety of images and headlines in your campaign."Maybe we'll soon see the option to have more than 1 headline added to each creative and allow the algorithm to test different creative combinations further! 👀As it stands now, 1-2 images added to the creative gets you "Low", 2-4 gets you "Medium" and 5 will get you to the "High" strength mark.Eager to see how much SB, along with the other Amazon ad types, evolve(s) through the rest of 2025! SB continues to be a powerhouse of an ad type with its customizability, landing page options, and natural CTR-driving capabilities”