Struggling to decide on a colour palette for your brand?
By George Barnett Reid 👀 · May 10, 2025 · Curated by George's Blog
Struggling to decide on a colour palette for your brand?
Try this (inspired by Dave Officer)
Coolors allows you to upload any image, then rotate through different colour palette generations from the image.
As an Amazon design agency a big observation I've noticed which stems creative ideas is most Amazon brands don't have any distinct brand guidelines.
As such, everything just sits a little flat. It doesn't pop on the page.
3 fonts cover pretty much everyone.
It's, therefore, that bit harder to take a simple design and make it jump.
Whereas the second you start working with a clear brand identity, everything just slots into place that much easier.
Take the project we did with Popsmith
The design isn't wildly "clever". Design is just the basics done right.
Which, admittedly on Amazon, most do wrong.
But if you have the basics, combined with great brand guidelines, everything slots into place that bit easier.
I'll share another example in the post below where this can be seen again