Will Amazon Win the AI Lifestyle Image Race?
By George Barnett Reid 👀 · April 29, 2025 · Curated by George's Blog
Will Amazon Win the AI Lifestyle Image Race?
Split testing will likely be the key to winning this battle.
We’re about to see a wave of tools born out of this AI era, all aiming to create the perfect lifestyle images for products.
But will Amazon come out on top?
Honestly, I’m not convinced—yet.
Here’s why: designers want to work where they’re already comfortable—Figma or Canva.
Figma’s pushing AI and lifestyle image tools within their app, and Canva’s already doing the same (and killing it).
So why would a designer suddenly jump to Amazon to create or tweak designs? It doesn’t add up.
If you’ve built a design in Figma or Canva, that’s where you’ll want to make changes—not on Amazon.
This is exactly why Amazon’s partnership with Canva makes so much sense.
They know where the designers are—and they’re meeting them there.
What do you think? Is Amazon’s play enough, or will Figma and Canva continue to dominate the design space?
#ItsAlwaysDayOne #AmazonDesign #FigmaForAmazon