Let’s talk Customer Acquisition Costs—and why they’re about to get interesting.
By George Barnett Reid 👀 · April 27, 2025 · Curated by George's Blog
Let’s talk Customer Acquisition Costs—and why they’re about to get interesting.
Picture this: You set your max CAC ($10, for example), and the algorithm takes over.
It experiments on your behalf—when to push, when to pull back. Your role? Shift from bid micromanagement to becoming a creative powerhouse.
Meta already does this.
Once your framework is set, the algorithm hunts traffic up to your max CAC.
Your job? Simple. Pump out 30-40 fresh creatives monthly to keep things fresh.
Will Amazon go this way? Absolutely.
The future of Amazon ads isn’t spreadsheets—it’s creative-driven strategies that feed algorithms and boost ROAS.
Thoughts? Is Amazon ready? Drop your take below.
#itsalwaysdayone #amazon #amazonads