Here’s the cold, hard truth: In the supplement game, new customers are table sta
By George Barnett Reid 👀 · April 24, 2025 · Curated by George's Blog
Here’s the cold, hard truth: In the supplement game, new customers are table stakes —but repeat customers are your lifeline.
In this category, people bounce faster than a bad protein shake. They’ll try your product for a week, shrug, and move on to the next shiny label.
And guess what? That’s normal.
But here’s the kicker, without a strong repeat customer rate, your Amazon strategy is dead in the water. No profitability, no growth—just a race to the bottom.
So how do you fix this?
👉 Double down on loyalty. Make your product sticky.
👉 Optimise for retention (email sequences, auto-replenish, loyalty programs).
👉 Dominate reviews —because in supplements, trust is currency.
Bottom line: New customers get you traffic. Repeat customers get you margins . Nail both, and you’ll crush the supplement category.
#itsalwaysdayone