The supplement space on Amazon is a bloodbath—CPCs are sky-high, ACOS averages 4
By George Barnett Reid 👀 · April 7, 2025 · Curated by George's Blog
The supplement space on Amazon is a bloodbath—CPCs are sky-high, ACOS averages 40-50%, and competition is fiercer than ever. But here’s the truth:
1/ Repeat Customers = Lifeline
New customers will churn. Focus on retention through cross-selling, sampling, and loyalty programs. Without repeat buyers, you’re pouring money into a leaky bucket.
2/ Creatives Need to Feel Human
AI-generated “perfect” images? They’re getting lost in the noise. Real influencers, raw iPhone videos, and authentic user-generated content (think: a 60-year-old coffee shop owner, not a polished model) build trust.
3/ Adapt or Die
In 2025, it’s not just about PPC. Double down on AMC/DSP retargeting, and build communities to fuel organic content.
Key Takeaway : Supplements aren’t won by algorithms alone. It’s a long game—invest in systems that turn customers into advocates.
#AmazonSupplements #ItsAlwaysDayOne #FigmaForAmazon
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