When split testing creative for Amazon, do it properly. A proper experiment invo
By George Barnett Reid 👀 · February 1, 2025 · Curated by George's Blog
When split testing creative for Amazon, do it properly. A proper experiment involves large data.
Not 20 people.
That’s not conclusive.
Compare this to experimenting with social ads. Where you drive thousands of impressions before making a decision if it’s working or not.
The mindset to testing creative on Amazon right now is baby stuff compared to what’s happening on the social side.
We all need to grow up and learn from elsewhere.
#itsalwaysdayone