Share Unspent Campaign Budgets Across Your Portfolio 🚀
By George Barnett Reid 👀 · November 22, 2024 · Curated by George's Blog
Share Unspent Campaign Budgets Across Your Portfolio 🚀
Amazon just dropped a game-changing update: portfolios can now share unspent campaign budgets within the same portfolio. If one campaign exhausts its daily budget, it can pull from unused budgets in other campaigns—spending up to 100% more on high-traffic days.
➡️ Why This Matters:
âś… Maximize ROI by using every dollar effectively.
âś… Keep high-performing campaigns running during peak days.
✅ No surprises—campaigns won’t exceed their total monthly budgets (daily budget × days in the month).
➡️ Example in Action:
âś… Portfolio has 3 campaigns with $100 daily budgets each.
âś… Day 1: Campaign 1 spends $70, Campaign 2 spends $50, Campaign 3 fully spends $100.
âś… The leftover $80 can now be tapped into by Campaign 3 on high-traffic days for more impressions and clicks.
➡️ Things to Note:
Leftover budgets reset at the start of each month.
This feature is currently in beta and not yet available to all accounts.
Smart move by Amazon to make campaign budgets more dynamic—perfect for scaling performance on peak days!
#itsalwaysdayone #AmazonAds #AdvertisingUpdates