Long-Term Sales Metrics are Here—And They’re a Game-Changer 🚀
By George Barnett Reid 👀 · November 21, 2024 · Curated by George's Blog
Long-Term Sales Metrics are Here—And They’re a Game-Changer 🚀
Amazon just rolled out Long-Term Sales (LTS) and LTS ROAS metrics for Sponsored Brands (SB) and Sponsored Display (SD) ads. Announced at #unBoxed2024, these metrics let you see the bigger picture—how your ads drive long-term customer value.
➡️ What’s LTS?
It’s all about projecting your brand’s incremental sales over the next 12 months. LTS shows how effectively your campaigns turn “new-to-brand” shoppers into loyal, repeat customers.
➡️ How Amazon Calculates It:
Every engagement gets a value:
✅ $3 for product views
✅ $5 for branded searches
✅ $20 for add-to-carts
✅ $40 for purchases
➡️ Example:
✅ A product view driven by Campaign A = $3 LTS.
✅ That shopper adds the product to their cart through Campaign B = $17 LTS ($20 add-to-cart - $3 view).
✅ Finally, Campaign C converts the sale = $70 LTS ($40 purchase + $50 product sales - $20 add-to-cart).
These metrics are a major win for brands focused on building long-term relationships—not just short-term sales. Time to start optimizing for lifetime value!
#itsalwaysdayone #AmazonAds #LTSMetrics