Tested Strategy to Boost CVR and Drive Incremental Sales
By George Barnett Reid 👀 · November 15, 2024 · Curated by George's Blog
Tested Strategy to Boost CVR and Drive Incremental Sales
We run this strategy every quarter and ahead of major sales events. Here’s the exact breakdown:
1️⃣ Search Term Report:
✅ Identify all non-brand keywords with ACOS below your account/target ACOS.
✅ Save these as List 1.
2️⃣ Impression Share Report:
✅ Spot non-brand keywords with less than 25% impression share.
✅ Save these as List 2.
3️⃣ Find the Overlap:
✅ Keywords in both lists are your gold—high-converting, low-impression share keywords.
4️⃣ Launch Targeted Campaigns:
✅ Build campaigns with 10-15 of these keywords per campaign.
✅ Monitor for a week, and scale budgets based on performance.
This strategy consistently drives better CVR and incremental sales.
We help 6-figure brands scale to 7-figures profitably with Amazon ads. Want to grow? Get in touch.
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