If you sell electronics on Amazon, this post will help you make better video ads
By George Barnett Reid 👀 · November 12, 2024 · Curated by George's Blog
If you sell electronics on Amazon, this post will help you make better video ads.
Based on data from Amazon.
1️⃣ Make Your Brand Unmissable
In any video (6–45s), ensure your brand name is bold, visible, and appears early. 📈 Studies show a +21% CTR lift when the brand name occupies a third of the frame—compared to videos where it’s less prominent.
2️⃣ Keep Text Short and Sharp
For shorter videos (6–15s), limit on-screen text to 3–4 scenes that land your core message. 📈 CTR lifts by +12% when text appears for half of the video rather than the entire duration.
3️⃣ Bring Your Brand to Life—But Don’t Overdo Faces
If using talent, limit face time to about a quarter of the video. 📈 Expect a +9% CTR lift when faces are used sparingly vs. dominating the whole video.
These tested tactics are proving to drive better engagement for consumer electronics brands—backed by data and designed to convert.
If you need help running ads on Amazon, and creating compelling videos, get in touch.
#itsalwaysdayone #CreativeInsights #AmazonAds #ConsumerElectronics