Analyzing match types can transform your Amazon ad performance.
By George Barnett Reid 👀 · July 1, 2024 · Curated by George's Blog
Analyzing match types can transform your Amazon ad performance.
We had a client spending 47% of their budget on phrase match with an ACoS of 40.7%.
By reallocating the budget to exact match and auto campaigns, we saw a significant boost. Exact match ACoS dropped to 32%, and auto campaign ACoS fell to 22%.
In just two weeks, we increased ad sales by $33K and reduced ACoS from 35.9% to 32%. Optimising budget allocation across match types is key to scaling profitably.
Video below is from Himanshu Verma.
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