Stop thinking of your Amazon brand store as just a static catalog—it's a full-fl
By George Barnett Reid 👀 · June 28, 2024 · Curated by George's Blog
Stop thinking of your Amazon brand store as just a static catalog—it's a full-fledged website, so treat it like one!
Too many brands make the mistake of simply listing product categories on their homepage and scattering products across subpages. You wouldn't design your own website that way, so why do it on Amazon?
Shoppers are most likely to buy your top-selling products from your key categories. Make it easy for them! At the same time, educate them about your brand and highlight other products you're promoting, like seasonal or new items.
Your homepage should feature a mix of your top categories and best-sellers, along with brand information. Your subpages should incorporate design elements tailored to the products on those pages.
By setting up your store correctly, you'll increase average order value, units per order, and overall revenue.
To make things even simpler, we’ve created templates that you can easily copy and paste into Canva or Figma. Just drag and drop your images.
If you're having trouble getting the most out of your brand store, reach out to us! We're here to help.
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