Unpopular Amazon split testing opinion:
By George Barnett Reid 👀 · May 20, 2024 · Curated by George's Blog
Unpopular Amazon split testing opinion:
Only use Amazon experiments. Forget common third parties.
why?
The solutions I’ve seen right now don’t accurately represent your customer.
simply picking an age, gender, and country, means sweet FA.
I know lots of men, aged 32, who live in the UK…
doesn’t mean our shopping habits, demands, behaviours are the same.
Amazon is the only true Amazon test.
sure, it takes longer (atm).
but it’s free. And it’s a lot more accurate.
Happy to hear some reasons why people think I’m wrong.
#itsalwaysdayone