You have 2 options this Prime Day.
By George Barnett Reid 👀 · April 22, 2024 · Curated by George's Blog
You have 2 options this Prime Day.
One. You accept your conversion rate is just average. You increase your spending on ads. Your traffic and costs go through the roof. And maybe you perform ok.
But your profit has been destroyed by ad costs (which go up every year) and poor conversion rate.
Option Two. You spend the next 6 weeks obsessing over conversion rate and average order value. Perfecting every single brand touch point with split tests to squeeze as much dollar out of every click.
Sure, your ad costs will still be high. But now you'll be getting a much higher return on that investment. Which massively impacts your profitability.
Make a one time investment today. And see it returned with every click.
Or ignore it for another year. And watch China slowly creep closer.
#itsalwaysdayone