Today's design review is for Odyssey Wellness' Amazon A+ Premium content. We thi
By George Barnett Reid 👀 · April 14, 2024 · Curated by George's Blog
Today's design review is for Odyssey Wellness' Amazon A+ Premium content. We think their big miss is linking what's in the can to what it actually does for you! Here are a few other areas of improvement we'd address to take this design to the next level 🚀
💡Brand Messaging: The unique value proposition isn't immediately clear.
🛠️Fix: Lead with a strong, concise statement that sets this drink apart.
💡Functional Benefits: Claims like "enhances cognitive functions" are strong, but there's no backed evidence visible. Could you tell this drink contains Lion's Mane and Cordyceps at first glance?
🛠️Fix: Include a brief mention or graphic indicating studies/endorsements that support these claims. This enhances trust and credibility. And highlight the benefits of the key ingredients of this drink!
💡Design Flow: The can's abrupt change in angle from one module to the next is like a hiccup that disrupts the smooth flow of information.
🛠️Fix: Create continuity by having the can maintain the same angle or seamlessly transition into the next module. The can's movement should look natural and lead the eye down the page. This will give the design a more narrative feel, guiding us through the content in a logical and visually pleasing way.
💡Lifestyle Imagery: The lifestyle images are someone generic and aren't connected by any sort of theme or design direction.
🛠️Fix: Use stylistically similar images that include users consuming the drink and create a narrative about the product's impact on daily life.
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