🔥Today we roast the Amazon A+ Premium design for the Mark N Guard drywall outl
By George Barnett Reid 👀 · April 12, 2024 · Curated by George's Blog
🔥Today we roast the Amazon A+ Premium design for the Mark N Guard drywall outlet marker. It's got most of the right elements for a successful A+ Premium design but they're unfortunately delivered in a way that completely lacks cohesion and clarity.
Here's what we'd improve on:
🛠️Visual Cohesion & Flow: The design lacks cohesion and clear instructions due to lack of hierarchy and elements placed randomly. When designing content for Amazon, we must create a seamless narrative that guides customers from product introduction, through its benefits, to how to use it effectively.
🛠️Comparison Chart Clarity: The comparison chart doesn't do a great job of showcasing the Mark N Guard's advantage due to so many competing visual elements. Remove unnecessary graphic elements and use a simple split-screen effect with a clear, direct comparison between the two products.
🛠️Too Many Fonts: This makes the design appear chaotic and dilutes the brand's voice. Stick to one or two complimentary fonts (& 2-3 sizes) and use those for header and body copy across the whole design.
🛠️Instructional Elements: The note to "Make sure this is aligned" is placed randomly at the end of the design making it feel out of context. If we're going to provide instructions, then let's provide a clear instructional diagram. Otherwise, leave it out.
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