🔥Today we have the Amazon A+ design for NeoCell® in the hot seat. Here's how we
By George Barnett Reid 👀 · April 6, 2024 · Curated by George's Blog
🔥Today we have the Amazon A+ design for NeoCell® in the hot seat. Here's how we'd improve on their design to help boost conversion:
🔨Optimizing Space: The empty space in the third module takes up a large part of the design. It seems unbalanced and can give the impression of an incomplete design. Repositioning elements or adding content could help optimize this space.
🔨Information Hierarchy: Text elements compete for attention as they are mostly the same size throughout. Establishing a clear visual hierarchy can help guide our eyes more naturally.
🔨Contrast: Text in some areas like the header and footer lack contrast which may affect legibility. Color contrast tools are available online to check if contrast ratios meet the Web Content Accessibility Guidelines, which can help ensure accessibility for all users.
🔨Product Education: Explaining how the product works or what differentiates it from competitors helps educate us and reinforce buying decisions.
👀 Missing Elements:
Testimonials: Adding short customer reviews or before-and-after images could provide social proof and build trust.
Usage Instructions: Demonstrating how to use the product or suggesting daily serving sizes could be helpful for new customers.
Brand Story: An element that tells the brand's story or mission, especially relating to wellness and beauty, could create a deeper connection with customers.
Incorporating these improvements would likely enhance the design’s effectiveness in communicating the benefits of NEOCELL’s collagen products and encourage higher engagement and conversion rates on Amazon.
If you're ready to take your Amazon store to the next level with stunning design, drop us a line!
👉 https://georges.blog
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