Our client is seeing the highest organic/ppc split ever since starting Amazon TV
By George Barnett Reid 👀 · February 19, 2024 · Curated by George's Blog
Our client is seeing the highest organic/ppc split ever since starting Amazon TV ads with us.
"November was 57/43, MTD is 59/41, Feb 5-17 is 60/40."
We also spoke with our Amazon rep recently regarding budget issues, as day parting isn't a thing yet.
The suggestion was to put an end date on the campaign, and the total budget would then look to be spent over that period. Before it was going out of daily budget by 10am.
CPMs are looking pretty good at the moment too, but I imagine as the market slowly adopts this they might go up.
However, the market won't slowly adopt this. Based on most of the audits we do, the market doesn't adopt anything with any real urgency.
And I get it. Amazon ads particularly.
You're spending money. And if you don't know what you're doing you can quickly start thinking that you're wasting money by "having a go" yourself.
Work with someone smarter than you on this.
Don't throw it at the eCommerce manager or merchandiser.
#itsalwaysdayone