"When 98% of your coffee is water, make it pure water"
By George Barnett Reid 👀 · May 17, 2023 · Curated by George's Blog
"When 98% of your coffee is water, make it pure water"
We're not the smartest copywriters in the world. We just copied something from Fever Tree that worked.
The logic behind this A+ was to create a fresh looking page that flowed like water.
Whilst also tackling one of the issues mentioned in an unjustified negative review - how to use.
Give me a follow and I'll tell you the impact on CVR this page had.
Drop me a DM if you want help with your A+. My design lead will be furious for taking on another project but I like putting her under pressure for giggles.
#itsalwaysdayone #designexamples