You should create multiple customer avatars on Amazon. Not just 1.
By George Barnett Reid 👀 · February 17, 2023 · Curated by George's Blog
You should create multiple customer avatars on Amazon. Not just 1.
Particularly if you consider the storefront.
Example:
Nutrition brand. Creating sub-pages for cyclists, runners, and weight lifters. 3 common avatars. All using their nutrition range differently.
It's often executed very well with Shopify stores but Amazon, not so much.
This naturally then ties back into ads.
Certain keyword buckets would link back to that specific store page. All messaging talking to that avatar. Solving their specific problem.
#itsalwaysdayone
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