Why don’t more barbers create subscriptions?
By George Barnett Reid 👀 · February 14, 2023 · Curated by George's Blog
Why don’t more barbers create subscriptions?
$32 a cut or $24 if you A) bulk buy B) setup subscription.
Subscribers could also receive: 1 free cut referral, better time slots, and product discounts.
Men, from zero real research, don’t want too much effort in the hair cut department.
We’re also pretty loyal if we find one we like.
But we’re happy to be scruffier for a week if we can’t be arsed to go get the job done. This could result in 10 cuts a year instead of 12, for example.
I feel there’s so many opportunities bricks and mortar businesses miss because they’ve never thought like an eCommerce business.
Don’t get me started on what coffee shops could be doing with QR codes.
What other funky things could they be doing?
Email capture, SMS, socials, no talking hours?
#itsalwaysdayone