This infographic is rubbish, but it did £13k in 10-minutes.
By George Barnett Reid 👀 · February 1, 2023 · Curated by George's Blog
This infographic is rubbish, but it did £13k in 10-minutes.
Why?
Product market fit.
The brand has an incredible reputation in the wavy hair space.
They had 1300 people sat on an early-bird SMS list.
There were limited units available.
And it's priced right.
The infographic didn't matter. It did what it had to do. Inform the customer on product benefits. Quickly.
Lots of people will tell you you need beautiful A+, stunning infographics, sensational lifestyle shots, etc
And you do need them for long-term success. They will give you marginal gains. Which do stack up.
But if you don't have a good product, a good price, and good demand, then it really does not matter.
SO next time that agency is saying, "it's not working because you've got bad A+ or main images", maybe question it.
FYI we offer both services.
If you're a tenner more and offer no extra value, that's why it's not working. The best infographic in the world won't fix that.
#itsalwaysdayone