I binned 600 subscribers today because they're hurting my ego as I chase a consi
By George Barnett Reid 👀 · December 7, 2022 · Curated by George's Blog
I binned 600 subscribers today because they're hurting my ego as I chase a consistent 40%+ open rate.
2 years ago I worked with a consumables brand that had 35k email subscribers.
An absolute goldmine.
That he never touched.
It just sat there eroding.
If you've got an asset, nurture it. Offer subscribers value on an ongoing basis, drive that open and CTR up throughout the year...
Then use that asset to throw them wherever you want them.
Be it a new Amazon launch, or your annual deal event.
Blows my mind the # of consumable brands that don't obsess over purchase 2+.
#itsalwaysdayone