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By Destaney Wishon · September 30, 2025 · Curated by George's Blog
Struggling to compete on top search terms because of rising CPCs?
Here’s the unlock: connect with your customer before they ever make the search 📺
If you can get a shopper to type in your brand name instead of a generic keyword, you can win the digital shelf with lower CPCs, higher CTRs, and stronger conversion.
📊 Check out the chart below 👇
This brand massively increased branded search volume by leaning into cross-channel video, TV, and social.
Not only did this lift branded search, but even when customers forgot the brand name and used generic keywords, they were more likely to convert thanks to education and recall.
🔶 TV and video have changed. What used to be out of reach for most brands is now accessible through Amazon DSP acquisitions and AMC — making it easier than ever to tie media to measurable sales.
🔶 Customers are video-first. TikTok, Reels, and YouTube have reset behavior. Shoppers are consuming more video than ever before, and TV + streaming blends seamlessly with that expectation.
🔶 AMC closes the loop. Unlike traditional media, AMC lets you connect TV impressions to branded search, clicks, and conversions — finally proving out the ROI on media that used to be a black box.
The timing is right. CPCs will keep climbing as reach RMN gets more competitive, but brand equity compounds.
Building demand through video and TV today means more defensible branded traffic tomorrow.