#1 Best Seller in Table Lamps on Amazon.
By George Barnett Reid 👀 · September 22, 2022 · Curated by George's Blog
#1 Best Seller in Table Lamps on Amazon.
This is their storefront. Should you worry about China?
Yes. They sell stuff cheaper than you do.
People want cheap stuff.
Amazon rewards that cheap stuff selling with # Best Seller badges.
Clicks, add-to-baskets, and sales for a keyword.
This is why you should worry.
IF your OFFER is purely price based.
I've just been through every top-seller in the Tools & Home Improvement category.
I saw this time and time again. Utterly shit storefronts from top-selling brands.
Some try, and some, as below, do not.
If you have awful content and your only point of differentiation is price. You're screwed.
But if you have brand equity...
Which is built from many small bricks
One of which is inspiring content
Then you've got a moat
With each brick building that moat a little deeper
#itsalwaysdayone
If you want every great A+ and storefront I found from the top 50 brands in this category
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