I spent £150 updating my landing page. Then deleted it.
By George Barnett Reid 👀 · September 21, 2022 · Curated by George's Blog
I spent £150 updating my landing page. Then deleted it.
Here's why you should do the same for your Amazon content:
I'm not attached to the input. I care about the output. Conversions.
If my landing page works, it's worth £000's. If it doesn't, it's losing £000's.
If all your main images, A+, and storefront pages convert well. That's worth £000's.
Could be £1k a month, could be £100k.
If you're spending good money on ads every month. Then obsess over those landing pages. Be it ASIN or store page.
£1000 on a shit design is annoying. But not paying another £1000 to someone else to make it perfect, is negligent.
I'd go as far as to say that if you've got a shit landing page now and spend £10k a month on ads, you'd be better off cutting your spend by 50% one month and using the £5k for content.
Same applies to £1k/month.
➡️THE CAVEAT
If your offer is rubbish, it doesn't matter.
If you're 50% more expensive and don't offer any extra value other than pretty pictures, forget it.
50% more and a strong brand presence across all platforms, that's a different conversation.
You've still got to have a great offer.
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