There is a new update from Amazon that lets you duplicate your current running S
By George Barnett Reid 👀 · September 20, 2022 · Curated by George's Blog
There is a new update from Amazon that lets you duplicate your current running Sponsored Products campaign to a Sponsored Display campaign.
Don't use it yet...
Amazon will ask if you want to optimize for Page Views or Impressions, and then create a campaign with the same products being advertised in the Sponsored Products campaign that was duplicated.
However, the key issue with this update is the targeting, as Sponsored Products and Sponsored Display campaigns have different ways of targeting.
If you duplicate a campaign, the Sponsored Display will target similar categories that are too broad.
Until this feature gets more developed, we should avoid using it.
#itsalwaysdayone