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By Destaney Wishon · August 20, 2025 · Curated by George's Blog
Amazon Store or Liquid I.V.’s own website?
Can you tell a difference?
This store didn’t feel like the Amazon store we’re used to scrolling.
It felt like a D2C site, dropped directly into the marketplace.
That’s the direction Amazon is pushing: giving brands the canvas to build experiences, not just list products.
Here’s what stood out to me:
🔶 Brands aren’t just selling products, they’re telling stories. The creative, the layout, the flow all feel intentional.
🔶 Shoppers aren’t just buying, they’re being guided through a native, D2C-like journey. Seamless, elevated, trust-building.
🔶 The line between Amazon and D2C is blurring. And customers don’t care where they buy, what matters is that it feels like the brand.
What’s even more interesting: the identity you see on a brand’s Amazon Store doesn’t always look like the identity you see on their website.
Different creative. Different emphasis. Different story.
Which raises a big question: Are brands starting to design two different “faces”—one for Amazon, and one for D2C?