Amazon offers a free video translation service. Until Oct.31.
By George Barnett Reid 👀 · September 2, 2022 · Curated by George's Blog
Amazon offers a free video translation service. Until Oct.31.
Your ad videos will now be much more engaging in EU locales. But should you trust it?
Historically Amazon has offered translation services that have been performed by a machine.
My gripe with machine translations was keyword based.
When you build a listing. You build on a keyword foundation.
When you build a listing in another locale, you REBUILD the keyword foundation.
The US, UK, and Aussies will all have different keywords.
I live in Australia. They speak umm different.
What does struth mean? It doesn't matter. Different language equals different keywords.
We tested it with some clients and are seeing great results. There appears to be a localisation team behind it. Rather than a machine.
Will this be the case forever? Don't know.
But they've extended this free offer to 31st October.
#itsalwaysdayone