3 reports you need to improve your Amazon advertising.
By George Barnett Reid 👀 · August 31, 2022 · Curated by George's Blog
3 reports you need to improve your Amazon advertising.
We all know the importance of Search Term reports when it comes to identifying spend leaking and sales generating elements.
It's a gold mine of data that helps you improve the overall efficiency of your account.
However, it's been challenging to keep up with all of Amazon's advertising updates, and one can easily miss out on using some of the other available reports.
Now, what other similar reports we can use to take the performance to the next level?
✔Sponsored Display Matched Target Report
You can see what exact ASINs were targeted to display your ads for category targeting and remarketing campaigns. Negate the ones not performing well while adding the good performers to your targeting.
✔Sponsored Brands Attributed Purchases Report
This report helps you identify ASINs that are generating Sales through SB campaigns, and if they are the ones that are already a part of the creative (banner ad) or they belong to Brand Halo ASINs. If you see a lot of Sales coming through a Brand Halo ASIN for a particular campaign then it's time to swap it with the existing set of ASINs.
✔Search Term Impression Share Report
It's been there for a while now, and there are a lot of amazing posts already available on how to use it. Find out search terms with good conversion rates and ACoS, and boost them if they have a low impression share.
Would highly encourage everyone to start incorporating the habit of regularly analyzing these reports in addition to the search term one.
Posted by Rohit. He shares 2 simple but effective learnings every week.
Which you can implement to grow your Amazon ad sales. Profitably.
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