Ad conversion increased from 9 to 12%. CPC decreased by 22%. OOB fell by 90% (s
By George Barnett Reid 👀 · August 25, 2022 · Curated by George's Blog
Ad conversion increased from 9 to 12%. CPC decreased by 22%. OOB fell by 90% (same budget).
How?
Divided the target budget using the 80:20 rule.
80% of the budget from 3AM – 3PM PST and 20% of the budget for rest of the day.
All thanks to Amazon market stream data.
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