We took this account from $32k in mom PPC revenue to $74k (highest) in 90 days!
By George Barnett Reid 👀 · June 30, 2022 · Curated by George's Blog
We took this account from $32k in mom PPC revenue to $74k (highest) in 90 days!
All this with 12% decrease in avg. ACOS
➡️ Which is indeed more profitable, factoring in:
✅ 30% increase in organic sales
✅ 700% increase in NTB customers
✅ 50% increase in page views
➡️ How we did it?
✔️ Spanish keywords-based campaigns
Harvested Spanish keywords and created specific language campaigns to target the community.
✔️ Product-focused campaigns
Created separate campaigns based on their conversion, search volumes, CLV, etc.
✔️Defensive & Offensive
Created specific campaigns targeting competitors (Offensive) & defended our ads via defensive campaigns.
✔️ROAS Based Dynamic bidding
ROAS based bidding strategies to convert more on top of the incoming traffic.
✔️ Budget rules
Leveraged the recently launched Budget rules feature to automate budget increments based on performance or schedule. It really helps manage budgets more efficiently.
✔️ Proper campaign structure split by targeting, match type and target density
✔️ Top of search placements (TOS)
✔️ Identified and minimised wasted spend
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