14 things our team learned about Amazon Advertising in the last 2 months
By George Barnett Reid 👀 · April 8, 2022 · Curated by George's Blog
14 things our team learned about Amazon Advertising in the last 2 months
- Add 100 negative keywords at a time for SP campaigns from Amazon UI
- Sponsored display new report launched for matched targeting
- Multiple ad groups inside sponsored display campaigns
- New metrics available for sponsored brand video campaigns
- 7 useful tips on bid optimisation
- Broad modifier over broad match for more refined targeting
- Recurring reports to store historical PPC data
- Suggested bids are now available for sponsored display campaigns
- Poll -> not much data here though so can be ignored
- Change in campaign creation UI
- New metrics available in the business reports - will skew your conversion rates
- New campaign creation option added to menu
- New search analytics dashboards are live
- Amazon Marketing Cloud (AMC) provides more detailed reports and insights
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