Don't do this with your Amazon storefront.
By George Barnett Reid 👀 · February 17, 2022 · Curated by George's Blog
Don't do this with your Amazon storefront.
Even if you sell just 1 product, which this brand doesn't, it's a wasted opportunity 👇
Here is how I view it from an advertising perspective ➡️
You have multiple landing pages based on different buying personas.
Each page can solve the problems of that specific customer. And there may be 2-5 buckets (example) that you can place them in.
So consider creating 2-5 sub-pages. Labelling each one as a solution. One of your USPs.
Then when you get those longer tail search terms, you can drive the traffic to your specific page that tackles the problem head on.
WITHOUT any of your competitor on that page.
WITH richer content and a nicer browsing experience.
Potentially leading to higher conversion, feeding back great data to the algorithm that your ad was well placed and beautifully relevant.
And obviously if you do have more than one product, a range of solutions for different but similar problems, then that basket size can bump up. Or if not now, maybe later, due to awareness.
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If your page does look like this, don't stress, most do, but most can be better.
#itsalwaysdayone