3 years ago I made the following statement about Amazon content, I think it stil
By George Barnett Reid 👀 · January 12, 2022 · Curated by George's Blog
3 years ago I made the following statement about Amazon content, I think it still applies:
"You don’t necessarily need to go to the drawing board yourself, take a look at what similar products that are top performers in your niche are doing and doing well – replicate it.
You know your competitors already don’t you? You also know what USP your product has to theirs, right?
So it’s easy for you to figure out what looks amazing for them, replicate it but then better it by also adding your USP on top."
The one thing I'd add is that your story is crucial now. You can't simply copy and paste.
Your content needs to be filtered through your brand voice. Telling your story and your purpose throughout.
Thoughts?
#itsalwaysdayone
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In the presentation I used GoPro as an impeccable example, it seems they're still investing heavily into Amazon content with this strong premium page below.