What our team learned about Amazon advertising this month - December 2021.
By George Barnett Reid 👀 · January 7, 2022 · Curated by George's Blog
What our team learned about Amazon advertising this month - December 2021.
➡️ Creative services launched for advertisers.
➡️ New updates in Bulk operations.
➡️ Amazon advertising is now available in Poland.
➡️ New Detail Page View (DPV) metric on Amazon.
➡️ Previous campaign configuration being selected by default for new campaigns.
➡️ Audio Ads on Amazon.
➡️ Working strategies to reduce ACOS.
➡️ Top-of-Search (TOS) impression share can help increase sales and ROI.
➡️ Steps to measure your SD ads impact on overall account performance.
➡️ Bid adjustments being applied on Fixed bids.
➡️ Using SD ads to set up brand awareness campaigns.
➡️ Amazon search results page is getting more organized.
We also uncovered heaps of missed opportunities with the audits performed.
Want us to audit your Amazon advertising?
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