The only way to win with Amazon advertising is to continuously invest in your le
By George Barnett Reid 👀 · December 20, 2021 · Curated by George's Blog
The only way to win with Amazon advertising is to continuously invest in your learning.
It's foolish to assume that on your own you can pick up on everything in this space. As it's evolving so fast.
There is also only so many experiments you can run on your own.
Which is a big part of Amazon PPC. Continuous experimentation. What's working right now, what isn't.
The benefit we have is the teams combined learnings are much greater than any individual members.
So I push our Friday learnings/wins call. Because I know we've all got something to tell each other.
To ensure we are all getting more knowledgeable from week to week.
And the client gets the best possible service.
We also take this stack of learnings and condense it into 1 monthly advertising email. Which you can subscribe to.
#itsalwaysdayone