Amazon storefronts should make shopping easier for customers.
By George Barnett Reid 👀 · December 7, 2021 · Curated by George's Blog
Amazon storefronts should make shopping easier for customers.
That is literally one of the jobs of a storefront.
Similar to a shop assistant inside a beauty store.
Here is a good example from PHILOSOPHY. They identify 2 key routines: morning and night.
Perhaps this is derived from research. Or it's just obvious.
Then they work through an example routine and embed their products inside of it.
This makes the shopping experience easier for customers, whilst also cross-selling and driving up the basket size.
If you've got a range and different types of customers, then you ought to be implementing something similar.
#itsalwaysdayone