NEW: Amazon Brand Lift.
By George Barnett Reid 👀 · November 6, 2021 · Curated by George's Blog
NEW: Amazon Brand Lift.
Survey customers? 👇
It's great that Amazon continues to roll out these new features for advertisers.
But it also concerns me that many of the latest features are exclusive to DSP. Which isn't readily available to most advertisers and is pretty useless if you've got a small budget.
Small budget = small data.
You need data to make the whole thing work.
For context, running an Amazon Brand Lift campaign requires a min spend of $50k.
As we see more aggregators popping up like the plague it makes me wonder how this divide between small and large brands will grow in the coming months/years.
Is there really a way for small brands to compete going forwards?
As it stands, no.
Amazon is playing with shop small pages but, as per a recent video I did, it's useless (has brands doing 500k a month on there).
More has to be done to help bridge the gap, in my opinion.
#itsalwaysdayone