Facebook ads are suffering. I think this will lead to Amazon CPC’s going up in t
By George Barnett Reid 👀 · October 26, 2021 · Curated by George's Blog
Facebook ads are suffering. I think this will lead to Amazon CPC’s going up in the next few months.
Why 👇
Companies aren’t gonna stop advertising. They’re going to move budget. Obviously.
Snapchat and other platforms are also getting hurt with iOS changes.
But Amazon isn’t.
I expect many brands to shift their focus into Amazon advertising more - a great op for agencies (like mine) because it’s so bloody complicated now - as it needs to go somewhere.
This gear change will lead to more competition, which in-turn will drive up CPC’s for most brands.
I read about Amazon stuff every single day. But I’d still not attempt to setup or run a campaign. I’m not an expert at that.
If you’re still “figuring it out” yourself, I can 100% guarantee you are wasting money.
It’s too complex/competitive. And both of those factors are intensifying.
#itsalwaysdayone