Livestream appearing on Amazon listings.
By George Barnett Reid 👀 · September 10, 2021 · Curated by George's Blog
Livestream appearing on Amazon listings.
My thoughts 👇
It's fascinating watching Amazon's attempt at live shopping evolve.
I'm just not sure if consumers in mature markets like US, UK, DE will buy into this.
TikTok surpassing YouTube for most viewed minutes tells us where people are looking to spend their time, I'm unsure if they'll get lured into spending it on Amazon live streams just yet.
In the future, perhaps, but not yet.
It does, however, pose a problem for you.
Someone elses video playing live on your listing is a belting headache as it distracts them from buying your product.
My suggestion, and you won't be surprised by this, close the deal with your main images before they even think about scrolling.
What do you think about this rollout?
#itsalwaysdayone