Split test your unboxing experience.
By George Barnett Reid 👀 · September 2, 2021 · Curated by George's Blog
Split test your unboxing experience.
This week I interview the creative lead of Wild Cosmetics 👇
Isaac told me how they tried 3 different unboxing experiences.
1 with no information.
1 with a little.
1 with a lot.
They were trying to find the educational balance. Because their product does require a little education.
It's organic deodorant and their canister is unique. You'll have to go check them out to see what I mean.
But rather than just assuming they knew what the customer would like when unboxing. They played with a few different options.
Then they used data to make their decision.
Listen the full podcast with Isaac Goode, their lead creative, which I shared with the world this week. I'll put a link in the comments below.
It's Always Day One.