Benefits trump features.
By George Barnett Reid 👀 · September 1, 2021 · Curated by George's Blog
Benefits trump features.
Here’s how Tesla nail it 👇
Most car brands would tell you how many inches the boot is.
They’d use a fancy word for the mechanism to get the backseats down.
They’d using cubic metres or another volume metric you don’t understand to explain the point.
Tesla say “you can fit your bike without taking the wheel off”
Instantly we’re thrown to THAT pain point we’ve all had.
Instantly they’ve solved it.
Learn how to communicate your benefits and you’ll be laughing.
Even just the term “real storage” is beautifully simple. Why use a plethora (overly
complex word in itself) to describe features/benefits, when you don’t need to.
There is immense power in keeping it simple, stupid. KISS.
#itsalwaysdayone