Estee Lauder heard the same thing from customers over and over.
By George Barnett Reid 👀 · August 27, 2021 · Curated by George's Blog
Estee Lauder heard the same thing from customers over and over.
Problem: lipstick smudged onto their teeth 👇
One of the most powerful bits of data we get on and off Amazon is feedback.
Unfortunately, many don’t spend the time digging into it.
It was interestingly a bloke that noticed this trend. So, he took out a razor blade and slide the top of the bullet of lipstick. Creating a flat edge.
This quickly became an industry standard.
Reading competitor reviews, as well as your own, is a well-known strategy during product development.
But it's also advisable during content creation. If a pain point is repeatedly hit, perhaps create content to a) prevent that type of customer buying or b) prevent them experiencing that pain point through education.
The power of listening.
#itsalwaysdayone