Amazon are desperate for external traffic.
By George Barnett Reid 👀 · August 25, 2021 · Curated by George's Blog
Amazon are desperate for external traffic.
Here’s what’s interesting about this ad 👇
My friend runs this brand. It’s going great. His friend sent him this.
His friend has no doubt at some point looked for this type of product online. Golf balls. Or golf stuff. Or “worthless junk I can give to my mates”. 😉
Amazon, I assume, are then leveraging their keyword data (“joke golf balls”) to go out and hunt down off of Amazon shoppers.
This reinforces the value of building your listings foundation after you’ve really grasped what keywords you’re going after.
Then overtime building relevance for them. Relevance that compounds.
So when amazon’s smart algorithm is deciding what products to advertise off of Amazon, I bet they hate spending money on Mark’s platform, there is a higher chance of you getting this FREE traffic.
Amazon are running Facebook and Instagram ads on your behalf. The holy grail!
#itsalwaysdayone