L’Oréal produced the first-ever billboard.
By George Barnett Reid 👀 · August 25, 2021 · Curated by George's Blog
L’Oréal produced the first-ever billboard.
Schuller was already paying artists to make cool marketing content.
But in an effort to be different, he took one piece and made it 30-foot high.
Which could hang on the side of a building.
Whilst billboards aren’t an obvious marketing option now, it teaches us the value of being different.
➡️ If everyone is creating their storefront one way, why not try doing it another.
➡️ If a+ has one style, go with another.
➡️ If all the main images on page one are with packaging, go with a 3D render of your
product.
It may not be obvious yet, but you get the idea.
Secondly, if you’re going to do it, make sure it’s high quality.
Insist on the highest standards.
#itsalwaysdayone