Destroy competitors by building out a community.
By George Barnett Reid 👀 · August 24, 2021 · Curated by George's Blog
Destroy competitors by building out a community.
But first, answer these questions 👇
➡️ Who is in our community and why are they here? Who is not in the community?
➡️ What value will we create for the community, whether or not they are paying customers?
➡️ What value will the members provide each other?
➡️ How will we listen, talk to, and be directed by our customers?
➡️ How and where will we deliver insights from these conversations to the rest of the company?
➡️ How will we incentivize, recognize, and reward participation?
➡️ What values and norms will we model and do we expect of the community?
➡️ How can we make our community smarter, happier, wealthier? Through what programs, which channels?
In the coming weeks I'll be writing about the different benefits of a community, great examples, platform comparisons, and how they've changed over the years.
This list is grabbed from another article that I'll link in the comments.
#itsalwaysdayone