Insult your competition.
By George Barnett Reid 👀 · August 15, 2021 · Curated by George's Blog
Insult your competition.
If your product is truly better, figure out a way to simply tell the customer 👇
I discovered this gem whilst hunting down a webcam.
In one simple graphic (actually a GIF) they are able to cut through all of the jargon and tell me why I should choose them over a competitor.
Admittedly, this came after a few other unique selling points. Meat to the bones.
But it reinforces the picture for me beautifully.
Action: a) Answer how you are different b) Use a graphic to tell the customer
Any other great examples of this you've seen? Drop links in comments
#itsalwaysdayone